Best Apple Watch deals Dec. 2023: Record-low prices on SE and Ultra


UPDATE: Dec. 13, 2023, 5:00 a.m. EST We’ve updated this post to reflect the most recent pricing and availability on Apple Watches this holiday season, including returns to record-low prices for the Apple Watch SE and Ultra 2.

It’s been over seven years since the first generation Apple Watch began to grace people’s wrists. In that time, the Apple wearable has evolved in size, power, and — because it’s Apple — price. If you’re into the idea of having a fitness tracker, an extension of your phone, and all the world’s conveniences (or, at least a few more than you’re used to) wrapped around your wrist, but aren’t into shelling out the max amount of cash, you’ve come to the right place. Every week, we’ll keep watch and update this post with the best Apple Watch deals from across the internet. Read on for the best Apple Watch discounts of the week as retailers begin to roll out Black Friday sales.

Apple Watch Series 9 deals

Why we like it

Read our full review of the Apple Watch Series 9.

Double tap. Need we say more? If we had to, it would be that it may not be a surefire upgrade for anyone who already has an 8, but for folks with older Apple Watch models this isn’t a bad choice for an upgrade (especially since the Apple Watch 10 may not turn out to be all we hoped). Even better, this 45mm Series 9 with the midnight sport loop is $79 off, marking a return to its Cyber Weekend pricing.

More Apple Watch Series 9 deals

Apple Watch Series 8 deals

None this week, check back next week.

Apple Watch SE deals

Why we like it

Looking for a smartwatch without too many features, but still gets the job done, and at a price you’ll like? It exists in the Apple Watch SE. You’ll get all the must-have features you need like health tracking, crash detection, Smart Stack, and emergency SOS options. Sure, you won’t get an always-on display or a blood oxygen app, but you’ll be paying a good $100 less than you would for a Series 9. At $229, this 44mm SE is just under $10 away from its lowest price ever.

More Apple Watch SE deals

Second generation

Apple Watch Ultra deals

Why we like it

The Apple Watch Ultra has an ultra-high price point, but that’s because it truly is built different. Not intended for everyday use, this watch for more intense athletes has an extra-bright 3,000 nit display, an S9 chip, Double Tap functionality, and 72 total hours of battery life (if used in low power mode). Even on sale, this price is nearly double that of the Series 9’s MSRP, so we would really only recommend this watch for outdoor sports enthusiasts and adventurers. An on-page coupon brings the Ultra down to just $730 — its lowest price ever.

Even more Apple Watch deals

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