Khaby Lame has built one of the biggest audiences on the internet through his silent reaction videos. He is the most followed personality on TikTok and has become one of the most recognizable faces on the internet. A recent press release reveals that he is now stepping into a business deal.
Honk Kong based Rich Sparkle Holdings has announced a major acquisition tied to the influencer’s business, along with a unique commercialization partnership. On that note, here’s everything you need to know about the business deal.
What is Khaby Lame’s deal with Rich Sparkle Holdings?
On January 11, 2026, Rich Sparkle Holdings announced that it had acquired Step Distinctive Limited, a company associated with Khaby Lame. While the exact amount is unknown, the transaction is valued at around $975 million in an all-stock deal. With the deal, Khaby is now a major shareholder at Rich Sparkle Holdings.
A major part of this business deal involves the creation of an AI-powered digital twin of Khaby Lame. This digital version would be allowed to use his face, voice, and on-screen behavior to produce multilingual content and livestream across different regions. The goal is to scale his presence beyond human limits and move away from one-off brand deals.
Rich Sparkle Holdings stated that the partnership targets markets like the United States, the Middle East, and Southeast Asia, with different pricing and business models. They believe that their plan could generate over $4 billion in a year.
Ever since the news has gone viral, rumors quickly begun circulating that the 25-year-old influencer is now a billionaire and has retired. It’s important to note that the agreement was an all-stock deal, not a cash payout. This means that Khaby did not receive hundreds of millions of dollars upfront in cash. Moreover, there’s no official announcement regarding his retirement.
On the day the news surfaced, Rich Sparkle Holdings saw a massive surge in its stock price. The shares jumped sharply, from an average of $20 per share to over $80 per share as of writing. While the sudden rise gives an early confidence, the long-term growth fully depends on how they use the world’s biggest TikTok creator’s face for future projects.
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Edited by Harshit Singh
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