Beef delves into a legitimate grievance that many in the younger generation have: the dire economic straits Gen Zers find themselves in, especially those carrying college debt. In an interview on social media Lee Sung Jin revealed, however, that the idea for the plot was spawned by a mundane domestic incident. He overheard a loud argument between a couple living in his Los Angeles neighbourhood, and later, recounting what he’d witnessed to colleagues, he was surprised at their sharply contrasting reactions. Those in Gen Z were upset and wondered if he had called the police. “They were gasping, and clutching at their pearls,” Lee recalls. Whereas Millennial and Gen Xers simply dismissed it. “Yeah, it’s a fight,” they told him, with a shrug.
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